Assessing and fostering media literacy education among undergraduate students: the competence in information retrieval and usability

Abstract

 The purpose of the present study is to provide the insight into media literacy awareness and practice among undergraduate students of Arts and Science disciplines at Pachhunga University College, Aizawl, followed by the emphasis on student’s skills of using the application of various media platforms for academic purposes. The random (purposive) sampling method has been used for collecting the required information. Many research studies have been conducted in the past with information literacy as the primary research topic. However, a review of the literature revealed that just a few studies have been conducted using media literacy as a primary focus. Consequently, this research contributes new knowledge to this less explored area of research. Paper concludes with suggestions to strengthen the awareness of media literacy among users.